An Examination of Market Entry Perspectives in Emerging Markets
Purpose – The purpose of this article is to describe the marketing-oriented market entry approaches that businesses are currently using across the three levels of the world economic pyramid (i.e., WEP). These levels are the Top-tier, the Middle-tier, and the Base of the Pyramid-tier (i.e., BoP-tier)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Business & Retail Management
2017-11-01
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| Series: | International Journal of Business & Economic Development |
| Subjects: | |
| Online Access: | http://ijbed.org/admin/content/pdf/content_19908_17-11-28-10-46-41.pdf |