Putting the Audience in Charge of the Message: Assessment of Student-Generated Public Relations Campaigns in an Academic Library

Putting the Audience in Charge of the Message: Assessment of Student-Generated Public Relations Campaigns in an Academic Library

This article analyzes the effectiveness of an academic library’s public relations (PR) strategies designed to promote librarians and library services to students. One of the core issues librarians face is that many students do not necessarily know what services the library offers or what libraria...

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Bibliographic Details
Main Authors: April Hines, Rachel Elrod, Helene Huet, Stacey Ewing, Leilani Freund
Format: Article
Language:English
Published: Marketing Libraries Journal 2019-08-01
Series:Marketing Libraries Journal
Subjects:
Assessment
library marketing
academic libraries
public relations
student collaborations
Online Access:http://journal.marketinglibraries.org/summer2019/06_MLJv3i2_Feature_HinesEtAl.pdf

Internet

http://journal.marketinglibraries.org/summer2019/06_MLJv3i2_Feature_HinesEtAl.pdf

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