Valuation of quality attributes in the price of new economy cars Valoración de atributos de calidad en el preciode vehículos populares nuevos Valoração de atributos de qualidade no preçode veículos populares novos
The purpose of this study is to value the quality attributes of economy car models, that is, vehicles with a 1000 cc engine. With the liberalization of the domestic automotive market, the sector has been experiencing a growing market development and technology expansion which allows for the sale of...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2011-06-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36737 |