Research on brand Positioning Validity in Xiaomi enterprise Management

With the development of market economy, fierce competition has penetrated into every aspect of the society. In the past, Chinese companies have gained a large market share by relying on the price advantage of low-priced products. However, in recent years, labor costs have been rising, environmental...

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Bibliographic Details
Main Author: Zhiwei Lu
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_03060.pdf