Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental...

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Bibliographic Details
Main Authors: Bruno Roberto Viana Castro, Luiz Rodrigo Cunha Moura, Nina Rosa da Silveira Cunha, Ruth Rebello Pires
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2016-05-01
Series:Revista de Gestão Ambiental e Sustentabilidade
Subjects:
Marketing Verde. Tecnologia da Informação. Marketing Social. Sustentabilidade. Atitudes.
Online Access:http://www.revistageas.org.br/ojs/index.php/geas/article/view/170

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