Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.
Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2016-05-01
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| Series: | Revista de Gestão Ambiental e Sustentabilidade |
| Subjects: | |
| Online Access: | http://www.revistageas.org.br/ojs/index.php/geas/article/view/170 |