PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN KARTU PRA BAYAR SIMPATI TELKOMSEL
This research aims to analyze influences of experiential marketing variable as dependent variable and provides consumer experiences in getting benefit from communication services to simPATI consumer loyalty. This research is descriptive research with non probability sampling technique – convenience...
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| Format: | Article |
| Language: | Indonesian |
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STKIP PGRI Sumatera Barat
2012-10-01
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| Series: | Economica |
| Online Access: | http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/108/701 |