Improving the effectiveness of road safety campaigns: Current and new practices
The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore, th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2011-03-01
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| Series: | IATSS Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0386111211000045 |