The Effect of Brand Awareness "Word Of Mouth" and Perception of Risk on the Buying Intention towards Box Brand GIVI in Surabaya
The purpose of this study was to discuss the influence of Brand Awareness, word of mouth, and the perception of the tendency towards GIVI purchase intention in Surabaya. This research is a quantitative research with survey method. Sources of data obtained from questionnaires collected with a Likert...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2017-11-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/11990 |