INNOVATING FOR MARKET ADOPTION IN THE FOURTH INDUSTRIAL REVOLUTION

Will the market adoption of innovative products and services in the fourth industrial revolution require an alternative reality? This question is investigated in a concept paper in which new product adoption patterns, alternative innovation regimes that include intelligent machines as innovation par...

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Bibliographic Details
Main Author: Botha, Anthon P.
Format: Article
Language:English
Published: Stellenbosch University 2019-11-01
Series:South African Journal of Industrial Engineering
Subjects:
Online Access:http://sajie.journals.ac.za/pub/article/view/2238