Put a limit on it: The protective effects of scarcity heuristics when self-control is low
Low self-control is a state in which consumers are assumed to be vulnerable to making impulsive choices that hurt long-term goals. Rather than increasing self-control, the current research exploits the tendency for heuristic-based thinking in low self-control by employing scarcity heuristics to prom...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-11-01
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| Series: | Health Psychology Open |
| Online Access: | https://doi.org/10.1177/2055102915615046 |