An Examination of the Roles and Work Activities of the Public Relations Officer in Higher Education Using the Five-Factor Dimension Model
This article offers an examination of the technical and managerial public relations roles and respective work activity among higher education public relations officers based on a hypothesized role typology model. It was through this study to address a gap in the literature, which is the degree to...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2014-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2014WhitakerHeck.pdf |