EFEKTIVITAS BALI GO LIVE SEBAGAI MEDIA PROMOSI DIGITAL PARIWISATA BALI

The purpose of this research is to know the effectiveness of using Bali Go Live Channel as media promotion digital of Bali Tourism by using EPIC Model approach. Effectiveness measurement is done by obtaining value of empathy dimension, persuation dimension, impact dimension, and communication dimens...

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Bibliographic Details
Main Authors: Ni Luh Putu Septiani, I Nyoman Sudiarta, Putu Agus Wikanatha Sagita
Format: Article
Language:Indonesian
Published: Universitas Udayana 2019-07-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/51375