The voice of capital
In this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers a...
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| Format: | Article |
| Language: | English |
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Pontíficia Universidade Católica de São Paulo
2011-01-01
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| Series: | Galáxia |
| Online Access: | https://revistas.pucsp.br/galaxia/article/view/4720 |