Picturing the Party: Instagram and Party Campaigning in the 2014 Swedish Elections

This article explores Swedish parties’ activities on Instagram during the 2014 elections. Understanding party campaign communication as highly strategic, that is, communication to persuade and mobilize voters in order to win the elections, we ask whether Instagram was used to (1) broadcast campaign...

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Bibliographic Details
Main Authors: Kirill Filimonov, Uta Russmann, Jakob Svensson
Format: Article
Language:English
Published: SAGE Publishing 2016-08-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305116662179

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