ANALISIS MEREK PADA PRODUK DETERGEN BUBUK SURF
This research was aimed at examining and evaluating a new brand name of powder detergent product, Surf. The evaluation was based on five categories of good brand name consisting of memorability, uniqueness, pronounceability, image, and consistency with overall corporate branding strategy. The questi...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2005-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1189 |