Value Proposition Design: How to create products and services customers want

Value Proposition Design: How to create products and services customers want

Leading on from the bestselling 2010 book Business Model Generation (VPD), Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Pr...

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Bibliographic Details
Main Authors:	Jan Kyhnau, Christian Nielsen
Format:	Article
Language:	English
Published:	Aalborg University Press 2015-03-01
Series:	Journal of Business Models
Online Access:	https://journals.aau.dk/index.php/JOBM/article/view/1105

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