Value Proposition Design: How to create products and services customers want
Leading on from the bestselling 2010 book Business Model Generation (VPD), Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2015-03-01
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| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/1105 |