Creating value chain model and shaping authentic tourism product: the case of South Serbia
The purpose – The aim of this study are two fold - that the research focuses on the creation of value chain models identify relatively homogeneous market segments and the choice of those who are most profitable, and which will form an authentic tourism product. It is in this context, the generic and...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2012-12-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol18no2/3_Mojic |