The Influence of Colorants, Flavorants and Product Identity on Perceptions of Naturalness
Natural foods are important to consumers, yet frustrating to producers due to the lack of a formal definition of “natural”. Previous work has studied how consumers define naturalness and how they rate the naturalness of various products, but there is a gap in knowledge relating t...
Main Authors: | Tyler Murley, Edgar Chambers |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-08-01
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Series: | Foods |
Subjects: | |
Online Access: | https://www.mdpi.com/2304-8158/8/8/317 |
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