The Influence of Colorants, Flavorants and Product Identity on Perceptions of Naturalness

Natural foods are important to consumers, yet frustrating to producers due to the lack of a formal definition of “natural”. Previous work has studied how consumers define naturalness and how they rate the naturalness of various products, but there is a gap in knowledge relating t...

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Bibliographic Details
Main Authors: Tyler Murley, Edgar Chambers
Format: Article
Language:English
Published: MDPI AG 2019-08-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/8/8/317