Neuroethics transformation of economic rationality: implications for decision making in business

• Main Author: José-Félix Lozano
• Format: Article
• Language: Spanish
• Published: Universidad Pontificia Comillas 2017-02-01
• Series: Pensamiento. Revista de Investigación e Información Filosófica
• Subjects: racionalidad práctica; neuroética; toma de decisiones; ética discursiva; responsabilidad; neuroeconomía.
• Online Access: https://revistas.upcomillas.es/index.php/pensamiento/article/view/7691

The economy and business field has traditionally been dominated by a conception of calculator, strategic and profit-maximizing individual rationality. This model of rationality has important theoretical limitations and practical consequences. In recent decades the results of neuroethics´ research seems open new ways for understanding the practical rationality. These new routes, representing a revaluation of emotional and intuitive dimension in cognitive ability and have great relevance for business and economic decision making. The aim of this paper is to analyse the implications of a rational dialogic-friendly (cor-cordis) concept for economic and business decision-making. Our work proposes a version of the dialogic-friendly practical rationality that integrate advances in neuroethics with the discursive rationality perspective in order to overcome the strategic rationality and emotivist intuitionism.