Influence of Corporate Social Responsibility on Brand Building - A Holistic Approach
This study is a deliberate exertion to find out the role of corporate social responsibility (CSR) on brand building, with the sample being a select group of multinational FMCG companies operating in Odisha state with the best global brands. On the basis of instrumental stakeholder theory, we contr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2015-12-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://srustimanagementreview.ac.in/paperfile/578814147_Influence%20of%20Corporate%20Social%20Responsibility%20A%20-Brijlal%20Mallik,%20Dasarathi%20Sahu-Vol%20-%20VIII%20%20Issue%20II%20%20Jul%20-%20Dec%202015.pdf |