ARE YOU WHAT YOU DRESS? THE ASSOCIATION OF THE MALE GAY SELF IDENTITY TO LUXURY CLOTHES
The emergence of the identity of the homosexual modern consumer, favored by the social, economic and psychological conditions produced by capitalism, allowed homosexuals to feel free to express their identity, among other ways through the use of products and services. Thus, understanding what stimul...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2013-12-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/5631/pdf |