Nivea and More: Digital Value Added Instead of Buzzword Bingo
“In our increasingly digital world, more than ever before, brands must be open to a dialogue with their consumers,” Martin Wulle states in our interview. But in the journey into a digital age, brand promise may not fall by the wayside. The digital transformation is bringing many changes for Beiersdo...
| Format: | Article |
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| Language: | English |
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Sciendo
2017-05-01
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| Series: | GfK Marketing Intelligence Review |
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| Online Access: | http://www.degruyter.com/view/j/gfkmir.2017.9.issue-1/gfkmir-2017-0010/gfkmir-2017-0010.xml?format=INT |