Evaluating the communication efficiency of the websites at the archaeological and heritage destination of Cartagena (Spain)

Archaeological  heritage  is  presented  as  a  driven force  of  tourism  in  Mediterranean  destinations.  To  obtain  a  balance between heritage conservation and tourism development is a challenge to achieve in most of heritage destinations. For this, it is proposed to grant to strategic communi...

Full description

Bibliographic Details
Main Authors: María Dolores Teruel, María Jose Viñals
Format: Article
Language:English
Published: Universidad Politécnica de Valencia 2018-01-01
Series:Virtual Archaeology Review
Subjects:
Online Access:https://polipapers.upv.es/index.php/var/article/view/6831