Equilibrium contract strategies under asymmetric product substitutability
This paper investigates how asymmetric product substitutability affect the equilibrium contract choices as well as the performances of the supply chain players. We consider a market with two competing supply chains, including two competing manufacturers and two common retailers. Two frequently used...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
|
| Series: | MATEC Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/matecconf/201710005071 |