TRILOGI IKLAN PASTA GIGI PEPSODENT SEBUAH CITRAAN KONFLIK SEBAGAI PEMBANGKIT BRAND AWARE PADA IKLAN TV
Realities happening in a community often merely taken/adapted by advertiser to create brand awareness. Even a conflict have simulated as interesting to create impression and to create an image of product existance. Abstract in Bahasa Indonesia : Sebuah kenyataan yang berlaku dan terjadi dalam komuni...
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Format: | Article |
Language: | English |
Published: |
Petra Christian University
2000-01-01
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Series: | Nirmana |
Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16054 |