TRILOGI IKLAN PASTA GIGI PEPSODENT SEBUAH CITRAAN KONFLIK SEBAGAI PEMBANGKIT BRAND AWARE PADA IKLAN TV

Realities happening in a community often merely taken/adapted by advertiser to create brand awareness. Even a conflict have simulated as interesting to create impression and to create an image of product existance. Abstract in Bahasa Indonesia : Sebuah kenyataan yang berlaku dan terjadi dalam komuni...

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Bibliographic Details
Main Author: Andrian D. Hagijanto
Format: Article
Language:English
Published: Petra Christian University 2000-01-01
Series:Nirmana
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16054