Violación y Recuperación de la Confianza del Cliente Después del Doble Desvio.
In order to better understand the phenomenon of violation and recovery of trust in the context of exchanges between customers and companies, this theoretical essay aims to discuss the impact of the double deviation on trust, the possibility of trust recovery after double deviation and tactics that c...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2014-03-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/99919 |