PENGARUH AKTIVASI MEREK, HAMBATAN BERPINDAH DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH BANK “X”

The policy by the Bank of Indonesia to decrease interest rate of  Bank Indonesia’s certificate, from 11,82% in 2008 to 4,20% in 2012 causes the declination of the interest rate for  the bank products such as savings, deposit, and giro.  In 2008–2013, Bank “X” which is government owned, and has the s...

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Bibliographic Details
Main Authors: Mila Fauziah, Hartoyo Hartoyo, Lilik Noor Yuliati
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2017-01-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:http://journal.ipb.ac.id/index.php/jabm/article/view/14886