Segmentation of local food consumers based on altruistic motives and perceived purchasing barriers: a Croatian study
This is the first empirical study which has segmented consumers based on their altruistic motives and perceived barriers in purchasing local food in a developing country, which has received little prior research attention and as such, provides a valuable contribution to the local food research strea...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2021-01-01
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| Series: | Ekonomska Istraživanja |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/1331677X.2020.1782243 |