Possibilities of using beacons in advertising
Beacon is a device, that broadcasts its identifier via Bluetooth Low Energy signal to nearby mobile devices, like smartphones or tablets. A special application installed on user’s device serves additional functionalities, that improves general user experience. This technology allows companies to de...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lublin University of Technology
2017-09-01
|
| Series: | Journal of Computer Sciences Institute |
| Subjects: | |
| Online Access: | https://ph.pollub.pl/index.php/jcsi/article/view/597 |