Quality analysis of IMR of domestic companies
Marketing research activities are in function of identification and understanding of the changes in functioning of the world market. For the need of efficient management of international companies performance, based on principles of international marketing, reliable, on time and complete (in other w...
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Format: | Article |
Language: | English |
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Srpsko udruženje za marketing
2003-01-01
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Series: | Marketing (Beograd. 1991) |
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Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710303137G.pdf |