Quality analysis of IMR of domestic companies

Marketing research activities are in function of identification and understanding of the changes in functioning of the world market. For the need of efficient management of international companies performance, based on principles of international marketing, reliable, on time and complete (in other w...

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Bibliographic Details
Main Author: Grubor Aleksandar
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2003-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710303137G.pdf