Blue ocean strategy application in the course of planning and implementation of construction projects in the area of SMART housing and social infrastructure
This paper deals with approaches to the analysis of competitiveness in the construction field. The methodology of blue ocean strategy was analyzed. Based on the conducted analysis a set of measures related to blue ocean strategy application in the course of planning and implementation of constructio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201710608015 |