Differences Between Humorous Techniques in Food Products Advertising in Iran and the United Kingdom During 2005-2015
<br />Commodity markets need the advertisement as the most important requirement to attract more customers and to sell more. One way to achieve this goal is through implementing humor. These days, streaks of humor can be noticed in most of the advertisements. This study sought the answer for t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Alzahra University
2018-08-01
|
| Series: | Jilvah-i hunar |
| Subjects: | |
| Online Access: | https://jjhjor.alzahra.ac.ir/article_3580_46b9eb3ea5e7bbf34d06127cf70fe8f0.pdf |