PENGARUH KUALITAS PRODUK, HARGA DAN REPUTASI MEREK TERHADAP CUSTOMER LOYALTY MELALUI KEPUTUSAN PEMBELIAN MICROSOFT DYNAMIC NAV (STUDI KASUS PD PT. AEVITAS)
Abstract: Research on customer loyalty through purchasing decisions on a software product has been widely applied. This study aimed to observe the effect of product quality, price and brand reputation on customer loyalty through dynamic purchasing decisions NAV Microsoft software.Samples taken are p...
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2015-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/74 |