An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2005-08-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1649/IM_2005_01_Pantin-Sohier.pdf |