GRAPHIC DESIGN CONFIGURED THROUGH STRATEGIC MARKETING APPLIED TO FIRST-CLASS RESTAURANTS IN CUENCA

This research aims to define the necessary basic aspects in a layout of graphic design through considering the information coming from a marketing strategy that was offered to first-class restaurants in Cuenca. The idea was to show graphic design as a main tool in order to communicate, attract and b...

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Bibliographic Details
Main Authors: María Elena Castro-Rivera, Jhonn Manuel Alarcón-Morales, Eugenia Isabel Román-Guillén
Format: Article
Language:Spanish
Published: Universidad del Azuay 2018-12-01
Series:Daya
Subjects:
Online Access:http://revistas.uazuay.edu.ec/index.php/daya/article/view/192/194