Celebrity Physical Attractiveness Effect on Consumer Buying Behavior
Nowadays, the use of celebrity as brand endorsements is increasing. Celebrity is considered to be the fastest and safest way for a brand to develop an association and a bond in consumer minds. This study aimed to analyze the impact of a celebrity physical attractiveness on consumer buying behavior....
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universitas Islam Malang
2019-05-01
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Series: | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
Subjects: | |
Online Access: | http://riset.unisma.ac.id/index.php/jema/article/view/2708 |