Celebrity Physical Attractiveness Effect on Consumer Buying Behavior

Nowadays, the use of celebrity as brand endorsements is increasing. Celebrity is considered to be the fastest and safest way for a brand to develop an association and a bond in consumer minds. This study aimed to analyze the impact of a celebrity physical attractiveness on consumer buying behavior....

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Bibliographic Details
Main Authors: Rizwan Khalid, Tehreem Yasmeen
Format: Article
Language:English
Published: Universitas Islam Malang 2019-05-01
Series:Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Subjects:
Online Access:http://riset.unisma.ac.id/index.php/jema/article/view/2708