Self-indulgence and purchasing behavior toward fast moving consumer goods (FMCG) during the inflation time
Inflation is no longer a new thing to Vietnam. Vietnam was in the top ten countries in the world which had the highest inflation rate in 2011 and the threat of inflation always exists till now. Vietnamese consumers, as a result, prepared themselves to cope with the tough economic time. This study’s...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2013-08-01
|
| Series: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/102 |