Using Reframing in the External Communication Process of the Organization
Any organization, in order to avoid an information attack from the external environment, creates connections with key persons: leaders of opinion, administrators of rival companies, local officials. There are three types of external communication: operational, strategic and promotional. In the co...
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| Format: | Article |
| Language: | English |
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Danubius University
2014-07-01
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| Series: | Acta Universitatis Danubius: Relationes Internationales |
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| Online Access: | http://journals.univ-danubius.ro/index.php/internationalis/article/view/2143/2199 |