Measuring the Impact of Employee Communication on Employee Comprehension and Action: A Case Study of a Major International Firm
This study describes the employee communication strategy of a global firm and the research that compares communication output and outcome data from 2004 and 2007. The paper also examines the impact of various employee communication tactics and channels in engendering employee comprehension and ac...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2008-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Measuring-the-Impact.pdf |
| Summary: | This study describes the employee communication strategy of a global firm and
the research that compares communication output and outcome data from 2004 and
2007. The paper also examines the impact of various employee communication tactics
and channels in engendering employee comprehension and action in support of the
firm’s objectives. Results of a global communication survey indicate that timely,
complete, and accurate corporate communication and face-to-face managerial
communication can help to secure employee action in favor of company goals. This
case study also serves as an example of how corporate communicators can measure
and evaluate their employee communication programs. |
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| ISSN: | 1942-4604 1942-4604 |