Measuring the Impact of Employee Communication on Employee Comprehension and Action: A Case Study of a Major International Firm
This study describes the employee communication strategy of a global firm and the research that compares communication output and outcome data from 2004 and 2007. The paper also examines the impact of various employee communication tactics and channels in engendering employee comprehension and ac...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2008-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Measuring-the-Impact.pdf |