Is India Ready for Alt-Meat? Preferences and Willingness to Pay for Meat Alternatives

Little is known about the consumer preferences of next-generation plant-based and cell-based meat alternatives, two food technologies that offer a demand-side solution to the environmental, nutritional, and other societal concerns associated with animal-intensive agriculture. To address this gap, th...

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Bibliographic Details
Main Authors: Rashmit S. Arora, Daniel A. Brent, Edward C. Jaenicke
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/11/4377