Perceived Benefit, Environmental Concern and Sustainable Customer Behavior on Technology Adoption
Abstract. Environmentally friendly practices in the business sector for more targeting corporations as economic actors. However, the contribution of environmental sustainability cannot only encouraged by the firm but also the consumer’s participation. The eco-friendly behavior that arises from the a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2019-04-01
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| Series: | Asian Journal of Technology Management |
| Subjects: | |
| Online Access: | http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/2603 |