RELATIONSHIP BETWEEN EMPLOYER BRANDING, EMPLOYEE RETENTION AND COMMITMENT IN PHARMACEUTICAL INDUSTRY: AN EMPIRICAL INVESTIGATION

The significance of skilled employees to organization can be understood by looking at the fact that organizations are striving to recruit and retain the best talents. This study aims to identify the factors predicting employer branding, employee retention and commitment and establishing the relation...

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Bibliographic Details
Main Authors: Makarand Upadhyaya, Asma Ayari
Format: Article
Language:English
Published: University of Kragujevac 2019-12-01
Series:Proceedings on Engineering Sciences
Subjects:
Online Access:http://pesjournal.net/journal/v1-n2/49.pdf