QUALITATIVE MARKETING RESEARCH REGARDING THE MULTICHANNEL DISTRIBUTION
Market research can be defined as an “active form through which, by means of different concepts, methods and techniques of scientific investigation, is carried out, systematically, the specification, the measurement, the collection, the analysis and the objective interpretation of marketing informat...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2011-01-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/annals/economics/pdf/2011/part3/Bulgarea-2.pdf |