Modelling Customer Relationships as Hidden Markov Chains
Models in behavioural relationship marketing suggest that relations between the customer and the company change over time as a result of the continuous encounter. Some theoretical models have been put forward concerning relationship marketing, both from the standpoints of consumer behaviour and empi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2020-11-01
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| Series: | Traektoriâ Nauki |
| Subjects: | |
| Online Access: | https://pathofscience.org/index.php/ps/article/view/828 |