Happy Hour? A Preliminary Study of the Effect of Induced Joviality and Sadness on Beer Perception

Our emotions influence our perception. In order to determine whether emotion influences the perception of beer, 32 participants watched either a scene from the movie Wall-E to induce joviality, or a short clip from the Shawshank Redemption to induce sadness. The participants were then required to sa...

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Bibliographic Details
Main Authors: Beth Desira, Shaun Watson, George Van Doorn, Justin Timora, Charles Spence
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Beverages
Subjects:
Online Access:https://www.mdpi.com/2306-5710/6/2/35